|Dramatic Look Gopher is a popular Internet comedy viral video with over 38 million views on YouTube. The sheer abnormality of this video is likely to be one of the main reasons for its popularity. The video is a six-second clip of a "gopher" (actually a prairie dog) turning its head while the camera zooms in and "dramatic" music plays in the background.
The original clip of the prairie dog was first introduced in Episode 7 of the Japanese television show, Hello! Morning featuring Minimoni. The clip features a prairie dog inside a transparent box being shown to the hosts in the studio. The audio used in Dramatic Chipmunk is taken from the score of the 1974 Mel Brooks film Young Frankenstein, which was composed by two-time Oscar nominee John Morris, and orchestrated by Morris and EGOT (Emmy, Grammy, Tony, and Academy award recipients) recipient Jonathan Tunick. The "gopher" turns its head and stares at the camera with a surprised look while the music is played.
People Magazine named the Dramatic Chipmunk as one of The 10 Wildest YouTube Stars of 2007, but was also mentioned in an article on The Huffington Post and also this article on CBS News' website. The video is also credited for the emergence of Dramatic Look Gopher animated gifs like, this one.
The popular American digital media company, Bleacher Report reported that on Saturday, November 23, 2013, during the Minnesota Golden Gophers vs. Wisconsin Badgers football game, the scoreboard at TCF Bank Stadium showed the "dramatic gopher" video just before a field goal attempt by Wisconsin kicker Jack Russell. In spite of the distraction, Russell's field goal was good, and the Badgers went on to win the game 20-7.